All new at the Bernerbär
The free newspaper Bernerbär, which belongs to Espace Media, will be published once a week with a new design from Tuesday, August 31, 2010. The distribution and editorial concept was also changed for the relaunch.
From now on, 100,000 copies of the Bernerbär will be distributed directly to letterboxes in the city and agglomeration of Bern every Tuesday. In addition, the newspaper is now also available in around 200 restaurants and bars in the city. As before, the newspaper focuses on events in and around Bern. Key features such as the People page and the "Whispering Bag" will be supplemented with new offers. In future, the editorial team under the management of Matthias Mast will place more emphasis on event previews in particular - in line with the motto "The Bernerbär knows where things are going to happen." There are also changes to the editorial team: Jean-Claude Galli, who previously worked for Sonntagsblick and Blick am Abend, is returning to Bernerbär.
The central design element of the new layout, which was developed by Zurich designer Jiri Chmelik, is a red dot that accompanies readers through the paper. Chmelik, co-founder of Hilda Design Matters, gave the people and event newspaper its face ten years ago.
The central design element of the new layout, which was developed by Zurich designer Jiri Chmelik, is a red dot that accompanies readers through the paper. Chmelik, co-founder of Hilda Design Matters, gave the people and event newspaper its face ten years ago.
