Premiere achieves annual profit for the first time
In 2005, Premiere posted a net profit of 48.7 million euros. Total revenue rose by 9.1 % to just under 1.1 billion euros.
Although pay-TV broadcaster Premiere has lost the Bundesliga rights, it can report a positive net result for a full financial year for the first time. After a net loss of 80.6 million euros in the previous year, Premiere achieved a net profit of 48.7 million euros in 2005, which represents an improvement of 129.3 million euros. Earnings before taxes, financial result, depreciation and amortization rose by 73.5 % to 137.5 million euros compared to the previous year. Total revenue increased by 9.1 % to just under 1.1 billion euros. The pay-TV station gained over 310,000 subscribers last year and had around 3.566 million customers on December 31, which corresponds to an increase of 9.8 %. However, according to SDA, experts are expecting numerous cancellations in the summer. Advertising revenues rose by 74.8 % to 59.4 million euros in 2005. According to the communiqué, this was primarily due to rising revenues from TV advertising and direct marketing as well as marketing commissions for the erotic telemedia service Blue Movie.
