Special interest magazines particularly popular with young men
44 percent of Germans read them, 17 percent use one or more titles regularly. These are the findings of a study by TNS Emnid Mediaforschung.
44 percent of Germans read them, 17
percent use one or more titles regularly. The male and
Younger target group uses monothematic magazines about their hobby
The strongest: 49 percent of men are among the users, while
The figure for 14 to 29-year-olds is 53 percent. This is the result of a study by
TNS Emnid Mediaforschung, which surveyed around 1,300 German residents for
the use of market-oriented and target group-oriented
specialty press.
For 58 percent of readers, the suggestions and ideas contained in the magazine are
practical tips is the strongest reason to choose a monothematic title.
read. 56 percent put "fun" in second place. The comprehensive
For half of the users, information about the respective hobby is a
another important feature.
Interesting product advertisements in the magazine are viewed by a quarter of readers.
perceived positively, significantly more frequently by men (31 percent) than
of women (22 percent). 34 percent of regular users rate
ads are positive, with occasional or infrequent readers it is
26 and 17 percent respectively. A fifth of those surveyed also appreciated the
The booklet also contains interesting event information. As many
say that they save costs with the special interest sheets because
valuable tips about purchasing, membership or other
Procurement received.
percent use one or more titles regularly. The male and
Younger target group uses monothematic magazines about their hobby
The strongest: 49 percent of men are among the users, while
The figure for 14 to 29-year-olds is 53 percent. This is the result of a study by
TNS Emnid Mediaforschung, which surveyed around 1,300 German residents for
the use of market-oriented and target group-oriented
specialty press.
For 58 percent of readers, the suggestions and ideas contained in the magazine are
practical tips is the strongest reason to choose a monothematic title.
read. 56 percent put "fun" in second place. The comprehensive
For half of the users, information about the respective hobby is a
another important feature.
Interesting product advertisements in the magazine are viewed by a quarter of readers.
perceived positively, significantly more frequently by men (31 percent) than
of women (22 percent). 34 percent of regular users rate
ads are positive, with occasional or infrequent readers it is
26 and 17 percent respectively. A fifth of those surveyed also appreciated the
The booklet also contains interesting event information. As many
say that they save costs with the special interest sheets because
valuable tips about purchasing, membership or other
Procurement received.
