The somewhat different "Advertiser of the Year" award from M&M

On Valentine's Day, the Glattbrugg-based M&M Media agency presented an award for the best supplier presentation in 2005 for the first time. "You also use a presentation to promote your product. That's what gave us the idea for this award," says Rolf Suter, Managing Director of M&M. In 2005, a total of 66 marketers and publishers presented at M&M. The agency came up with the idea of having its employees fill out a feedback form. This was sent to the presenter unadorned. The almost consistently positive response gave M&M the idea of choosing the best presentation of the year. In the evaluation, the quality of the presentation itself, the technology and also the speaker were assessed. General criteria such as quality, enhancement of skills, practical relevance and professional competence were taken into account.gold for the best presentation in 2005 went to Markus Popp from Tilllate. He managed to convey all the relevant information within a very short space of time. The decisive factor was that he was not only very likeable, but above all that he did not present in technical jargon. Silver goes to Yvonne Künzle and Jean-Claude Plüss from Tamedia and Schweizer Familie and bronze goes to Astrid Tellenbach from IP Radio. M&M intends to continue with the practice and present the award again next year.