Publisuisse with few words

TV marketing reported for 220 hours
Swiss television alone covered the Winter Olympics in
Turin, and a similar number in French-speaking Switzerland and Ticino. Thus
the three TV chains have a good 600 hours of Olympic
TV reporting, which the SRG, including the
broadcasting rights cost 23 million francs. In the context of this
broadcasts, SRG marketer Publisuisse is probably offering around 2000
advertising minutes - how many there actually are
Publisuisse spokesman Peter Kaufmann, however, will not disclose the details.
We also report on sales success to date, turnover or the
He says nothing about advertising block utilization. "As a matter of principle, we do not issue
information on income in connection with individual events," he says.
firmly. And when it comes to cross-media, he only says exactly what you can say yourself.
can see and hear. We can only hope that Swiss athletes and
TV commentators will be more verbose in the coming days. (mk)