Touch-sensitive shop windows offer new interaction options
Frontwork AG, based in Wallisellen, is introducing the touchscreen display window.
Wallisellen-based Frontwork AG
introduces the touch-sensitive shop window. Up to now, mainly
static information through shop windows. The interactive
However, the communication surface has individually programmable buttons that
react to touch and works with flat screen monitors and
Rear projection screens. Thanks to an anti-reflective film, the
messages are optimally visible in daylight. With the
new means of communication, advertisers should also reach their target
outside store opening hours. A larger
Advertising impact and customer interest research should be
be made possible. A reference installation is available at
Swiss Prototype Center on Talstrasse in Zurich.
introduces the touch-sensitive shop window. Up to now, mainly
static information through shop windows. The interactive
However, the communication surface has individually programmable buttons that
react to touch and works with flat screen monitors and
Rear projection screens. Thanks to an anti-reflective film, the
messages are optimally visible in daylight. With the
new means of communication, advertisers should also reach their target
outside store opening hours. A larger
Advertising impact and customer interest research should be
be made possible. A reference installation is available at
Swiss Prototype Center on Talstrasse in Zurich.
