German print media: With alternative logos against World Cup brand restrictions
Resistance is mounting among German media companies against FIFA's brand restrictions.
German media companies are forming
the resistance to FIFA's brand restrictions. How the world
magazines and journals have started to publish alternative and
to develop counter logos. This is also intended to help companies with small
advertising budgets the opportunity to exploit the World Cup potential. Thus
for example, the trade journal Werben & Verkaufen offers interested parties
a free alternative logo. The world football association wants to
restrictive rules not only for official logos such as "Celebrating
Faces" or the mascot "Goleo VI", but also with
the use of more than 70 so-called word marks such as "World Cup",
"Germany 2006" and "World Cup beer". The simple abbreviation WM may
confectionery manufacturers according to Fifa, writes Die Welt.
Numerous German advertisers can be contacted about their activities at
legal advice for the 2006 World Cup. Fifa's trademark restrictions
The 15 official sponsors and the six national sponsors are primarily
Protect sponsors who pay 700 million euros to participate in the
major event. So far, FIFA lawyers have
identified 1,200 trademark infringements worldwide and 150 of them were
brought to court.
the resistance to FIFA's brand restrictions. How the world
magazines and journals have started to publish alternative and
to develop counter logos. This is also intended to help companies with small
advertising budgets the opportunity to exploit the World Cup potential. Thus
for example, the trade journal Werben & Verkaufen offers interested parties
a free alternative logo. The world football association wants to
restrictive rules not only for official logos such as "Celebrating
Faces" or the mascot "Goleo VI", but also with
the use of more than 70 so-called word marks such as "World Cup",
"Germany 2006" and "World Cup beer". The simple abbreviation WM may
confectionery manufacturers according to Fifa, writes Die Welt.
Numerous German advertisers can be contacted about their activities at
legal advice for the 2006 World Cup. Fifa's trademark restrictions
The 15 official sponsors and the six national sponsors are primarily
Protect sponsors who pay 700 million euros to participate in the
major event. So far, FIFA lawyers have
identified 1,200 trademark infringements worldwide and 150 of them were
brought to court.
