Sports sponsors prefer football

Football is the most attractive sport for
the area of sports sponsorship. According to the press release
a survey conducted by IFM Medienanalysen GmbH of 150
sports sponsors in Germany, Austria and Switzerland. 57 percent
of those surveyed are involved in this area, because the
The popularity of football as a major event means that many people from
reach all levels of society. In second place for the
sponsors is Alpine skiing, followed by ice hockey. 86 percent of
Sponsors want their initiative to become better known, 71 percent want their
Strengthening customer loyalty. Football offers a suitable, large-scale
Platform. Other sports such as snowboarding and mountain biking are
less attractive for sports sponsors due to their small TV presence.
More than 70 percent of those surveyed support teams, clubs or
sporting events. In addition, 93 percent would like to see the
sports sponsorship as a communication tool. 86 percent
want to maintain their sponsorship budget and 64 percent expect a
Increase in the importance of sports sponsorship.