Three-year campaign for motorcycle safety launched
The "Fahr-Weise.ch" campaign aims to promote safety. The three-year campaign has set a goal of reducing fatal motorcycle accidents by 30 percent within five years.
The "Fahr-Weise.ch" campaign aims to give the gift of safety. The three-year campaign aims to reduce fatal motorcycle accidents by 30 percent within five years. The campaign will run for three years and consists of TV commercials, postcard distribution and a website. The campaign will focus on TV spots, while the Internet will provide more in-depth information. Over the three years, a continuous dialog with the target group - men aged between 30 and 60 - will develop. The web agency Orange8 Interactive is responsible for the website, while the campaign, TV commercials, postcards and basic design come from Biel-based Twin Productions and the Bern-based communications agency Siebensinn.
