SF zwei: Successful mid-term review of the Winter Olympics

The Olympic broadcasts on Swiss Television (SF) have been very well received by the public, with the 16 broadcasts in the first week each reaching half a million viewers or more. The competitions with Swiss medal contenders had a particularly positive effect on interest, with interest also very high during the day. Over one million viewers watched the men's downhill, which corresponds to a market share of 72.7 percent. Almost 950,000 people watched the decision for the medals and the award ceremony with Stéphane Lambiel (61.5 percent market share). An average of 329,000 viewers watched the magazine "Pronto Torino" with its daily compact overview of the games. The night magazine "Torino notte" was watched by an average of 275,000 viewers. Thanks to the Olympic Games, SF zwei was able to increase its market share from 9.3 percent in the previous year to 24.9 percent.