Goldbach Media online Austria becomes Adlink Austria

The online marketer Adlink Internet Media has acquired a 30% stake in Goldbach Media online. This gives the company the Adlink license for Austria, according to the press release. As of May 1, 2006, Goldbach Media online Austria will also operate under the name Adlink Austria. Since Goldbach Media Austria was founded in 2002, the online sector in particular has grown significantly. As in Switzerland, Goldbach Media Austria was recently split into two separate companies for the online and offline business. These will continue to be managed under the joint Goldbach Media Holding. Adlink has bundled its Austrian activities in the form of a stake in Goldbach Media online. Adlink Switzerland and Adlink Austria will operate a joint unit for product and business development as well as cross-media in Küsnacht. To ensure operational and strategic coordination, Martin Radelfinger and Stephan Suter from Adlink Switzerland will join the advisory board of Adlink Austria.