Unilever with major offensive and SMS competition
A major nationwide promotional campaign is being launched to announce that the two Unilever brands, Rexona and Axe, are now also available at Migros.
The fact that the two Unilever brands Rexona and Axe are now also available in Migros is being communicated with a major national promotion. The entire campaign is being announced by hostesses in Migros stores in German-speaking Switzerland and French-speaking Switzerland, who are handing out product samples and flyers. In addition to the 20 percent discount on the Rexona and Axe range, a competition will also be launched in which three weekly winners will receive Ex-Libris vouchers worth 30 francs each. The competition will run until the end of the year and will be conducted via cell phone: The answer to the competition question is sent with the keyword to the number 9889. The mobile interaction was implemented by mobile marketing specialist Activemobile, a subsidiary of Goldbach Media.
