Branders strengthens brand of Basellandschaftliche Kantonalbank
Basellandschaftliche Kantonalbank has engaged the agency Branders to carry out a comprehensive rebranding. Branders guided the process from brand analysis and brand strategy through to brand identity and implementation.
The brand identity is intended to position the cantonal bank uniquely in the competitive environment. At its core is the partnership concept "My Sparring Partner". At the center of the new brand identity is a visual world that portrays people in their natural environment: Different couples living their everyday lives in mutual trust and mastering challenges together. Black and white images are complemented by colourful illustrations that symbolize the added value of the partnership, the goals and dreams of the customers in a lively and diverse way.
The principle runs through the entire appearance: from brochures and the Internet to posters and advertisements. The new brand identity is accompanied by a campaign created in collaboration with the Zurich-based advertising agency ROD Kommunikation.
Responsible at Basellandschaftliche Kantonalbank: Christoph Loeb (Head of Corporate Communications). Responsible at Branders: Pascal Geissbühler (Strategy Director), Claudia Kaufmann-Morf and Karin Erbacher (Brand Consulting), Roland Dill and Andrea Bürdel (Brand Design).
The principle runs through the entire appearance: from brochures and the Internet to posters and advertisements. The new brand identity is accompanied by a campaign created in collaboration with the Zurich-based advertising agency ROD Kommunikation.
Responsible at Basellandschaftliche Kantonalbank: Christoph Loeb (Head of Corporate Communications). Responsible at Branders: Pascal Geissbühler (Strategy Director), Claudia Kaufmann-Morf and Karin Erbacher (Brand Consulting), Roland Dill and Andrea Bürdel (Brand Design).
