Metadesign benefits from increased demand for brand management
Companies' demand for international brand management and capital goods branding has increased, and companies are once again investing heavily in the development of their brands.
The demand from companies for international brand management and capital goods branding has increased, and companies are once again investing heavily in the development of their brands. This is what Zurich-based brand specialist Metadesign wrote in a press release on Wednesday. The reasons given for the increase in activity are that companies are faced with the challenge of formulating simple, comprehensible statements in order to be better perceived by the competition. Above all, the question arises as to how brands should behave in different cultural circles in order to gain profile, strength and clarity. Metadesign has felt the increased brand awareness in numerous account wins in recent months. These include Bucher Industries, Migrosbank, Lufthansa, BenQ Siemens and Deutsche Messe. DHL and Deutsche Post were added in January.
