Axel Springer: New concept for magazines

Axel Springer Verlag is testing a new magazine concept. According to Werben & Verkaufen, readers of the new magazine entitled Freizeitglück will be able to take part in competitions by telephone or text message or request additional information on individual articles. The magazine, which will appear on newsstands on March 8, focuses primarily on entertainment, puzzles and competitions. Each article is provided with a response element. By participating, readers make their contact details available for further use. Axel Springer Verlag acts as publisher and therefore has the right to use all addresses collected. The concept was developed by the Munich-based company Meetnet. The magazine is edited by Reuters, also based in Munich.