100 years of Kunsthaus Zürich: short film by advertiser Ralf Kostgeld
To mark its 100th anniversary, the Kunsthaus Zürich has commissioned short films from an advertising professional, an artist, and a filmmaker. These three perspectives are intended to offer different views of the Kunsthaus and its surroundings.
Saturday, April 17 was the big premiere at the Kunsthaus Zürich. "Chez toi", the title of his film, is intended as a metaphor for the consumption of art and to show that it is worth engaging with art in various forms in order to better understand oneself and life. In this cinematic realization, enjoyment of art is to be taken literally. For on the menu of the restaurant "Chez toi", a couple are offered the brains of various artists for consumption. The story is surreal, with a touch of Buñuel. The film was produced by Pumpkin Film. The work can be seen in the permanent exhibition at the Kunsthaus Zürich until the end of the year.
After training in the graphics class at the Kunstgewerbeschule and further training in New York and San Francisco, Ralf Kostgeld worked as an art director, concept developer and creative director for various creative agencies in Germany and abroad from 1992 to 2009. Most recently he worked for Publicis. Since the end of 2009
he is a freelance creative director/art director in the field of advertising.
Kostgeld has worked for a wide variety of clients from the worlds of business and culture, including Amnesty International, Bally, British Airways, Blaues Kreuz, Cathay Pacific, Club Med, Casinotheater Winterthur, Chocolat Frey, Endress+Hauser, Esprit, Helsana, Jet Aviation, Migros, Nestlé, Publicitas, Pfizer, Sanofi Aventis and Schauspielhaus Zurich,
Swisscom, UB. He was also a member of the film jury of the Art Director's Club ADC for many years, multiple winner of the EDI Film Prize and winner of more than 180 national and international awards at the most important festivals.
After training in the graphics class at the Kunstgewerbeschule and further training in New York and San Francisco, Ralf Kostgeld worked as an art director, concept developer and creative director for various creative agencies in Germany and abroad from 1992 to 2009. Most recently he worked for Publicis. Since the end of 2009
he is a freelance creative director/art director in the field of advertising.
Kostgeld has worked for a wide variety of clients from the worlds of business and culture, including Amnesty International, Bally, British Airways, Blaues Kreuz, Cathay Pacific, Club Med, Casinotheater Winterthur, Chocolat Frey, Endress+Hauser, Esprit, Helsana, Jet Aviation, Migros, Nestlé, Publicitas, Pfizer, Sanofi Aventis and Schauspielhaus Zurich,
Swisscom, UB. He was also a member of the film jury of the Art Director's Club ADC for many years, multiple winner of the EDI Film Prize and winner of more than 180 national and international awards at the most important festivals.
