Springer Verlag wins battle for Polish tabloid market

The Polish publisher Agora Verlag withdrew its tabloid newspaper from the market on Thursday; "Nowy Dzien" did not achieve the planned circulation. This means that the German Axel Springer publishing house has won the battle for the Polish tabloid newspaper market. Novy Dzien was launched on November 14, 2005 and was conceived as a response to Springer's "Fakt", which has been published since 2003. However, the planned circulation of 250,000 copies was never achieved. In December, 178,000 copies were sold, with a downward trend. Fakt, on the other hand, stabilized its paid circulation at around 500,000 copies. From spring, Agora Verlag will also have to fight for the circulation of its flagship, the national subscription newspaper "Gazeta Wyborcza". As reported by Der Standard, Springer Verlag decided last week to launch a planned rival product on the market at the beginning of April.