Study: Switching to tabloid format has advantages
The switch to a smaller newspaper format leads to a 10 to 15 percent increase in circulation in the first year and is positively correlated with advertising revenue and content innovation at newspaper publishers.
The switch to a smaller
Newspaper format leads to a circulation increase of 10 % in the first year
to 15 percent and is positively related to advertising revenues and the
content innovation in newspaper publishing houses. To this
This is the conclusion reached by Jim Chisholm, head of the "Shaping the Future of the
Newspaper (SFN)" project, at the World Association of Newspapers
(WAN). The project investigates the consequences of format changes in
newspaper publishers worldwide. The circulation growth when switching to
Tabloid format only lasts for the first year. After that, only
few newspapers increase their circulation. Most newspapers choose the
Format change at the same time as the transition from centimeter-based
advertising rates at fixed page rates. With this change you can
their economic efficiency with a declining readership
maintained. As studies have shown, advertising in tabloid newspapers is
just as effective as that in broadsheets. At the same time
the SFN project concludes that the most positive consequence of the
Reducing the size of the format stimulates innovation and content-related
quality improvement in the editorial offices.
Newspaper format leads to a circulation increase of 10 % in the first year
to 15 percent and is positively related to advertising revenues and the
content innovation in newspaper publishing houses. To this
This is the conclusion reached by Jim Chisholm, head of the "Shaping the Future of the
Newspaper (SFN)" project, at the World Association of Newspapers
(WAN). The project investigates the consequences of format changes in
newspaper publishers worldwide. The circulation growth when switching to
Tabloid format only lasts for the first year. After that, only
few newspapers increase their circulation. Most newspapers choose the
Format change at the same time as the transition from centimeter-based
advertising rates at fixed page rates. With this change you can
their economic efficiency with a declining readership
maintained. As studies have shown, advertising in tabloid newspapers is
just as effective as that in broadsheets. At the same time
the SFN project concludes that the most positive consequence of the
Reducing the size of the format stimulates innovation and content-related
quality improvement in the editorial offices.
