TSR2 does well on the youth track
Since the beginning of the year, TSR2 has increasingly focused on a young target audience, which has led to a doubling of viewers compared to the previous year.
Since the beginning of the year, TSR2 has increasingly focused on a young target audience, which has led to a doubling of viewers compared to the previous year. The market share among 15 to 24-year-olds has almost tripled to 13.6%. This was achieved thanks to the new "TSR+ Jeunes" program structure, which includes animated films, children's news and youth magazines, world-famous series hits the night before, continuous news and sports in the form of live broadcasts. According to the Publisuisse brief portrait of TSR2, this is also intended to meet the needs of the advertising market for a program environment with a young target audience in French-speaking Switzerland.
