City of Thun with a new slogan
„Thun Berner Oberland – The City. Love. Life“ is the new slogan for the city of Thun, developed by the city’s marketing department.
"Thun Bernese Oberland - The city. Love.
Life" is the new slogan of the city developed by the city marketing department
Thun. The aim is to shape Thun's image at home and abroad,
reports Sda. As part of an initiative organized by the authorities, industry and
USP (unique selling proposition) developed by the tourism managers
proposition), the slogan will be used in future for all marketing and
advertising measures. Additional measures such as a
City management with mapping of all stores, the Internet portal
www.thun.ch and a new credit card for the city (Thuncard)
support the image strategy offensive. In addition, a targeted
Residential marketing, a competition to link art and shopping
as well as a more active approach to the 3,000 recruits each year to educate them.
contribute to an attractive city identity.
Life" is the new slogan of the city developed by the city marketing department
Thun. The aim is to shape Thun's image at home and abroad,
reports Sda. As part of an initiative organized by the authorities, industry and
USP (unique selling proposition) developed by the tourism managers
proposition), the slogan will be used in future for all marketing and
advertising measures. Additional measures such as a
City management with mapping of all stores, the Internet portal
www.thun.ch and a new credit card for the city (Thuncard)
support the image strategy offensive. In addition, a targeted
Residential marketing, a competition to link art and shopping
as well as a more active approach to the 3,000 recruits each year to educate them.
contribute to an attractive city identity.
