Tally Weijl's new campaign aims to create spring fever

Still "totally sexy", but with a new face: model and actress Kemp Muhl is the perfect Tally Weijl girl, according to a press release. While little copulating bunnies used to be seen in the background, the new campaign puts the bunnie motto front and center: Kemp Muhl is accompanied by a man-sized pink plush bunny, which the model is allowed to snuggle up to and on. The claim "It's fun to be sexy" is thus perfectly staged and makes the viewer smile, according to the press release. The photographer Ellen von Unwerth is responsible for the scenic realization. The campaign can be seen in Switzerland, Germany, Austria and Poland in March and April.