New training series from Previon, Kaywa and SMI: Community Journalism.
It's a hot topic: «Blogs are revolutionizing the business world and the media landscape,» writes the SonntagsZeitung.
(pr) The topic is hot: "Weblogs are revolutionizing business life and the media landscape", writes the SonntagsZeitung. So-called specialist blogs "could play an important role as a marketing tool in the future", says the MediaTrend Journal. What's the truth?
At the moment, we are concerned with the changes in journalism: more and more people are deciding individually what information they want to receive at what time and through which channel. Bill Gates, for example, assumes that half of all readers will be reading newspapers online - or obtaining information online - in five years' time.
Media houses and information brokers need to pay more attention to the quality of their online presence, rethink web/print strategies and promote the creation and maintenance of reader communities; web/video and moblogs, RSS or podcasts etc. are possible options.
Previon AG, in close cooperation with KAYWA AG and the SMI School for Media Integration, is offering a new training course on the subject: Community journalism - from practice, for practice.
Course topics:
- Blogging for the Internet
- Blogging for cell phones
- Blogging for audio and video
- Podcasting with iPod
- Legal aspects
- Rules of conduct, etc.
At the moment, we are concerned with the changes in journalism: more and more people are deciding individually what information they want to receive at what time and through which channel. Bill Gates, for example, assumes that half of all readers will be reading newspapers online - or obtaining information online - in five years' time.
Media houses and information brokers need to pay more attention to the quality of their online presence, rethink web/print strategies and promote the creation and maintenance of reader communities; web/video and moblogs, RSS or podcasts etc. are possible options.
Previon AG, in close cooperation with KAYWA AG and the SMI School for Media Integration, is offering a new training course on the subject: Community journalism - from practice, for practice.
Course topics:
- Blogging for the Internet
- Blogging for cell phones
- Blogging for audio and video
- Podcasting with iPod
- Legal aspects
- Rules of conduct, etc.
