AZ Medien ends the cross-media project Alltag

After 231 episodes, the Hagenbuch family from Rottenschwil said goodbye to media life at the end of February. Since June 1, 2005, the Aargauer Zeitung, the Aargauer Woche, Radio Argovia, Tele M1 and alltag.ch of the AZ Media Group have been depicting the everyday life of the Hagenbuchs in multimedia. The reports from rural family life were very well received by the public, reports the Aargauer Zeitung. "It is particularly pleasing that the family survived the nine months unscathed," says an article in the Aargauer Zeitung. The Everyday Life project has provided valuable experience and new insights into the possibilities and opportunities of multimedia collaboration within the AZ Medien Group, Florenz Schaffner, Head of E-Media at the AZ Group, told the Aargauer Zeitung. It has also attracted national attention and was awarded the national TV Star prize for the most innovative format, and the integration of commercial partners into a journalistic series has now been implemented in order to develop attractive offers for the audience. Thanks to the collaboration with Charles Vögele and SBB, 12,500 people from Aargau traveled to Ticino with the "Raus-aus-dem-Alltag" ticket. Further partnerships have been entered into with AEW Energie, Amag, Astra Zeneca, Bauknecht, Ikea, Le Shop and Twerenbold. The findings on the possibilities and opportunities of interactive and multimedia collaboration will be reflected in future projects. According to the Aargauer Zeitung, a continuation of the project is already planned.