Much sought-after poster
Billboard Research Even after Clear Channel Outdoor Plakanda withdrew from the joint billboard research project, the outdoor advertising agency Affichage remains firmly committed to continuing the Swiss Poster Research project using the same methodology as before.
Poster research Even after the withdrawal of
Competitor and research partner Clear Channel Outdoor Plakanda from
The out-of-home advertiser Affichage is firmly committed to joint poster research.
decided to continue the Swiss Poster Research project according to the previous
method. He has now set up a new company called Swiss Poster
Research Plus AG (SPR+) was founded in St. Gallen. According to
commercial register, it develops "research concepts relating to the
attention to poster advertising in Switzerland" and markets licenses
and research results in Switzerland and abroad. The share capital amounts to
is 100,000 francs. According to Affichage CEO Christian Kauter
SPR+ is still under construction, but it will be launched in April.
planning tool concept. In the fall, the tool and the first
Data available for specific poster planning in the agencies
be made.
At the same time as SPR+ was founded, a research committee
of market and research representatives, which is chaired by Professor Martial
Pasquier is being managed. Pasquier is considered the "father" of the new,
satellite-based poster research. (mk)
Competitor and research partner Clear Channel Outdoor Plakanda from
The out-of-home advertiser Affichage is firmly committed to joint poster research.
decided to continue the Swiss Poster Research project according to the previous
method. He has now set up a new company called Swiss Poster
Research Plus AG (SPR+) was founded in St. Gallen. According to
commercial register, it develops "research concepts relating to the
attention to poster advertising in Switzerland" and markets licenses
and research results in Switzerland and abroad. The share capital amounts to
is 100,000 francs. According to Affichage CEO Christian Kauter
SPR+ is still under construction, but it will be launched in April.
planning tool concept. In the fall, the tool and the first
Data available for specific poster planning in the agencies
be made.
At the same time as SPR+ was founded, a research committee
of market and research representatives, which is chaired by Professor Martial
Pasquier is being managed. Pasquier is considered the "father" of the new,
satellite-based poster research. (mk)
