Raiffeisen with new, strategic branding

The Raiffeisen banking group presented its new corporate design at its annual media conference at the end of February. No more ears of corn and stripes are to be seen, what remains is what best communicates Raiffeisen's identity: the good name, according to the communiqué. The branding and corporate design agency Metadesign, which was awarded the account in 2004, is responsible for the implementation. The aim was to express the values that Raiffeisen stands for in a contemporary way and to take the brand a significant step forward. A design platform has been created around the future lettering, including fonts, colors and image style. These new elements will soon be seen in all brochures, on the website and in the 1,200 branches of the Raiffeisen banks, according to the press release.