Massive January
Advertising investment According to the Goldbach Electronic Media Index (GEMI), television and therefore electronic media saw minimal growth in January.
Advertising investments According to the Goldbach
Electronic Media Index (GEMI), television and thus the
electronic media increased minimally in January.
As in the previous issue, the GEMI for January 2006 offers
The picture is virtually unchanged compared to the same period last year:
While the overall market, at 166 index points, remained at the level of the
December 05, the electronic media were able to increase by 1
index point. This positive result is attributable to the medium of TV
to this. The index based on the data published by Media Focus shows,
that advertising investments in electronic media increased by a total of 1
index rose to 319 points (318), while the
overall market remained at 166 index points, as in December 2005.
TV, like the electronic media as a whole, was able to achieve a minimal
growth of 1 index point to 324 points (323), while
Radio up 2 index points to 250 points (252), Internet up 1 to 177
(178) index points and Teletext by 10 to 153 index points (163)
sank. (gm)
Electronic Media Index (GEMI), television and thus the
electronic media increased minimally in January.
As in the previous issue, the GEMI for January 2006 offers
The picture is virtually unchanged compared to the same period last year:
While the overall market, at 166 index points, remained at the level of the
December 05, the electronic media were able to increase by 1
index point. This positive result is attributable to the medium of TV
to this. The index based on the data published by Media Focus shows,
that advertising investments in electronic media increased by a total of 1
index rose to 319 points (318), while the
overall market remained at 166 index points, as in December 2005.
TV, like the electronic media as a whole, was able to achieve a minimal
growth of 1 index point to 324 points (323), while
Radio up 2 index points to 250 points (252), Internet up 1 to 177
(178) index points and Teletext by 10 to 153 index points (163)
sank. (gm)
