U28 competition for Cannes
Training: Bookings for the next creative trips to Cannes are now open.
creative elite, the Cannes Lions the world championship of advertising and
the "Young Creatives" competition is the most important and toughest
Young talent competition. Youngsters from all over the world compete here and
set the course for their future careers. Switzerland also puts together a team of two every year. Now there are
a public competition: the U28 competition of the
ADC/BSW Creative School in cooperation with Cinecom, Keystone and
of the advertising week. Creative professionals from agencies are eligible to participate,
Freelancers and university graduates who have not yet reached the age of 28.
have not yet completed their studies. This means that both members of the team must
be born after June 24, 1977.
The winners will travel as official representatives of Switzerland to the
Young Creatives competition to Cannes including flight, hotel and
Festival Pass. The second, third, fourth and fifth-placed teams
spend a week in Cannes as guests. A special incentive
will be awarded to participants who are 23 years old or younger: The jury panel
also awards a place at the coveted Roger Hatchuel Academy,
which takes place at the same time as the Cannes Festival.
The U28 competition kicks off with the warm-up event on Wednesday,
March 29, 2006: a half-day seminar with presentations by Jean Etienne Aebi
(communications consultant, honorary president of ADC Switzerland and author of
"Imagination or Waste") and Amir Kassaei (Creative Director DDB Group
Germany, member of ADC Germany, ADC New York and D&AD).
In the third part of the seminar, André Benker and Hans Tanner (both
school council members of the creative school) the competition briefing.
The teams then have just under four weeks to complete a specific task.
solve. The briefing will be available from March 30 at www.kreativschule.ch
can be downloaded. Participants in the warm-up event will receive the
Briefing following the event in printed form. Beginning
A jury of experts, made up of members of the school council, will decide on May
of the creative school, members of ADC Switzerland and lecturers from leading
Swiss universities, on the fate of the works. Same day
the award ceremony takes place.
Alexander Jaggy
Key data and information
March 29: Warm-up event with Jean Etienne Aebi and Amir Kassaei.
Registrations are accepted via [email protected]. Registration cards are also in circulation. Cost: 28 francs.
March 30: Briefing on the U28 competition available for download at www.kreativschule.ch.
April 27: Closing date for competition entries.
May 4: Judging and award ceremony.
