Arbon construction supplier christens St. Gallen stadium
This marks the first time in Switzerland that the name of a soccer stadium has been used for marketing purposes.
The new football stadium in St. Gallen will be called AFG Arena. AFG Arbonia-Forster-Holding has secured the naming rights. This is the first time that the name of a football stadium has been marketed in Switzerland, as the construction equipment company announced. In addition to the naming rights, the sponsorship package includes stadium signage, VIP and grandstand tickets as well as a show kitchen in the VIP area, grandstand naming and perimeter boards. The contract also includes a marketing partnership with Betriebs AG Stadion St. Gallen. The deal was arranged by the sports marketing agency ISA International Sports Agency AG in Buchs SG. The stadium is scheduled to open in summer 2008.
