More business on Swiss television

Swiss television will launch two new programs on economic topics, a daily two-minute stock market show and a weekly magazine. As reported by the NZZ am Sonntag, the stock market program will start after the summer break. The launch of the weekly or fortnightly business magazine is planned for next year. As with other television stations, the economy should also be given greater weight on Swiss television, editor-in-chief Ueli Haldimann told the NZZ am Sonntag. The short program is modelled on the German public television channel ARD's "Börse im Ersten". The new stock market program, which offers stock market developments and other economic information in short form, is expected to take place before the main edition of the Tagesschau. The "Schweiz aktuell" program will be shortened accordingly. A sponsor is also still being sought for the new format, but conflicts of interest should be avoided. Anyone who is regularly the subject of business reporting is out of the question as a sponsor. Television journalist Kurt Schaad has been recruited as project manager for the new business magazine. He is currently head of the "SF Spezial" editorial team. Schaad is now working on a detailed concept for the magazine. In addition to content issues, the name of the program and the broadcasting slots need to be determined. According to Haldimann, the approximately three-quarter-hour magazine program will be broadcast on SF 1 during prime time. Business reporting in the Rundschau and other programs will be reduced. In addition to the consumer magazine "Kassensturz", Swiss television already has the business program "Cash-TV" produced by the media company Ringier on SF 2 on Sunday evenings.