Publicis looks back on growth in the advertising business

The French advertising and marketing agency Publicis increased its operating profit by 9.4 percent last year. As the NZZ reports, this is due to strong organic growth in the advertising business and rapidly rising revenues, particularly in the USA and emerging markets. At EUR 9.8 billion, new business in particular represents a record in the international advertising business. Further strong growth is also expected for 2006, particularly in China and India, but also in the USA. Europe will develop more slowly. Publicis, which ranks fourth in the international advertising industry, expects another three to four good years overall.