Visa takes positive stock of the 2006 Winter Olympics
In 20 years of Olympic sponsorship, the Winter Olympics in Turin were the most successful for exclusive sponsor Visa.
In 20 years of Olympic sponsorship, the
Olympic Winter Games in Turin for the exclusive sponsor Visa the
most successful. Sales of Visa cards in the retail sector and the
Card transactions at ATMs increased compared to previous years.
Olympic Games and amounted to just under 7.9 million.
euros. The average turnover at the competition venues rose
per Visa card at ATMs by 35 percent compared to Athens and
by 95 percent compared to Salt Lake City to 175 euros.
A total of 1,200 member banks from 46 countries have signed the
Olympic sponsorship to promote the Olympic Games with numerous marketing campaigns.
card use and to attract new customers.
Marketing measures such as the online game "Visa Champions - Turin 2006"
have contributed to the increase in presence, while the image transfer of the
Olympic values had a positive effect on the value of the Visa brand.
Olympic Winter Games in Turin for the exclusive sponsor Visa the
most successful. Sales of Visa cards in the retail sector and the
Card transactions at ATMs increased compared to previous years.
Olympic Games and amounted to just under 7.9 million.
euros. The average turnover at the competition venues rose
per Visa card at ATMs by 35 percent compared to Athens and
by 95 percent compared to Salt Lake City to 175 euros.
A total of 1,200 member banks from 46 countries have signed the
Olympic sponsorship to promote the Olympic Games with numerous marketing campaigns.
card use and to attract new customers.
Marketing measures such as the online game "Visa Champions - Turin 2006"
have contributed to the increase in presence, while the image transfer of the
Olympic values had a positive effect on the value of the Visa brand.
