Draftfcb/Lowe: Reading at Theater Rigiblick advertised
Else Lasker-Schüler’s life and work will be the focus of a reading at the Rigiblick Theater on May 8, 2010. Draftfcb/Lowe Group has created a campaign for the evening dedicated to the poet, who caused quite a stir during her lifetime.
At the beginning of the twentieth century, Else Lasker-Schüler led a self-determined life in Germany. Long before Madonna, she was the first female performance artist. However, it was not only her style and self-presentation that caused controversy; her advocacy of free contraception, free love and the abolition of abortion law 218 also met with much rejection or only half-hearted recognition. As a single mother and Jewish woman, the twice-divorced poet experienced poverty, persecution by the Nazis, exile and professional ban. Else Lasker-Schüler contrasted the narrowness of the outer world with the boundless imagination of her inner world. Throughout her life, she felt an unbridled love for various men. The large number of love poems documents this passion, from desperate to voluptuous, sometimes flowing into deeply religious poems.
According to the announcement, the motif created for the reading takes up this inner world with a quote from the poet: "God is not a spitfire". For if he were, he would not have given man the insatiable desire to love and be loved - physically and emotionally. The motif for the reading with the award-winning German actress Corinna Harfouch appears as an advertisement and poster and adorns the Theater Rigiblick program booklet in May.
Responsible at Theater Rigiblick: Daniel Rohr (theater manager), Brigitta Stahel (deputy theater manager). Responsible at Draftfcb/Lowe: Daniel Comte (ECD), Samuel Knaus (text), Fréderic Nogier (AD), Cinthia Stettler (graphics), Ute Jäckels (consulting), Felix Streuli (photography and image processing).
According to the announcement, the motif created for the reading takes up this inner world with a quote from the poet: "God is not a spitfire". For if he were, he would not have given man the insatiable desire to love and be loved - physically and emotionally. The motif for the reading with the award-winning German actress Corinna Harfouch appears as an advertisement and poster and adorns the Theater Rigiblick program booklet in May.
Responsible at Theater Rigiblick: Daniel Rohr (theater manager), Brigitta Stahel (deputy theater manager). Responsible at Draftfcb/Lowe: Daniel Comte (ECD), Samuel Knaus (text), Fréderic Nogier (AD), Cinthia Stettler (graphics), Ute Jäckels (consulting), Felix Streuli (photography and image processing).
