City of Zurich comes up with a new poster concept

The city of Zurich has a new concept for outdoor advertising that includes 2100 billboards, a 15 percent increase in poster volume. The poster contract for advertising on public land was put out to tender again on Tuesday. For this purpose, the city was divided into 16 non-contiguous sections. Interested companies and individuals can apply until April 28. The new concept is the city's response to demand, which, according to Kathrin Martelli, Head of the Building Department, far exceeds the supply of advertising space. The new poster concept aims to provide smart guidelines rather than strict regulations. The posters will be distributed according to the situation. New forms such as illuminated poster changers and megaposters are included in the concept. However, the top priority is the compatibility of the posters with the cityscape. For this reason, the posters will be distributed where they make sense in terms of advertising and urban planning and where advertising is already present, according to the SDA press release. Residential areas will continue to be spared.