Low-cost location India also attracts advertising agencies

The IT industry was the first to produce in India, and now advertising agencies are partly following suit. This was reported by Pressetext with reference to the Wall Street Journal. Some international advertising agencies, such as WPP, Publicis and Ogilvy, have set up Indian branches to cut costs by producing and implementing campaigns for the European and American markets. Outsourcing could save 30 to 40 percent of production costs. The Indian advertising market is flourishing, with 14 percent growth compared to the previous year.