Stage victory for AdX
Advertising Commission: The small ad broker AdX has secured a (partial) victory in the case it filed with the Weko against PubliGroupe.
Advertising Commission Almost four and a half
The process, which the small advertising agency AdX has initiated with
the Competition Commission (ComCo) against PubliGroupe
had. AdX wanted to be recognized by PubliGroupe as a professional intermediary
and for the advertisements delivered to P-Pachttitel with the
mediation commission. This is what PubliGroupe -
based on its own guidelines - in 2001.
Now AdX has at least achieved a (partial) victory. Because under pressure from the
Weko, PubliGroupe has recently amended its guidelines so that
at least a major obstacle to the recognition of AdX as a
professional intermediaries has been eliminated. Other professional brokers are also likely to
will benefit from this in the future.
Nevertheless, the champagne bottles at AdX remain sealed. From
two reasons: The new directives only apply with a reservation,
The final approval of the Competition Commission is still pending. In addition, the
PubliGroupe's guidelines on one point, which is also relevant in the AdX case.
is relevant, even more stringent. You can read more about this on page 14 (mk).
The process, which the small advertising agency AdX has initiated with
the Competition Commission (ComCo) against PubliGroupe
had. AdX wanted to be recognized by PubliGroupe as a professional intermediary
and for the advertisements delivered to P-Pachttitel with the
mediation commission. This is what PubliGroupe -
based on its own guidelines - in 2001.
Now AdX has at least achieved a (partial) victory. Because under pressure from the
Weko, PubliGroupe has recently amended its guidelines so that
at least a major obstacle to the recognition of AdX as a
professional intermediaries has been eliminated. Other professional brokers are also likely to
will benefit from this in the future.
Nevertheless, the champagne bottles at AdX remain sealed. From
two reasons: The new directives only apply with a reservation,
The final approval of the Competition Commission is still pending. In addition, the
PubliGroupe's guidelines on one point, which is also relevant in the AdX case.
is relevant, even more stringent. You can read more about this on page 14 (mk).
