Sat 1 and Kabel Eins realize pay-TV

The ProSiebenSat.1 broadcasting group will initially launch its announced pay-TV offering in May with two channels. The two new pay channels are called "Sat.1 Comedy" and "Kabel Eins Classics" and are not available individually, but only via the digital pay packages of the cable network operators. Both are 24-hour programs. With the pay-TV offerings, the TV group wants to open up a new business segment. These are additional offerings that would give customers the advantage of being able to enjoy a range of programs at any time that can only be seen now and then on free TV. ProSiebenSat.1 is the first traditional free TV station to enter the pay-TV market, and the ProSiebenSat.1 subsidiary SevenSenses GmbH, which is part of the Diversification division, is responsible for the two pay-TV offerings. SevenSenses is also dedicated to developing new offerings on IPTV (television via Internet protocols) and video on demand.