Germany: Magazines have a good start to the advertising year
With a 10.9 percent increase in gross advertising revenue, German magazines got off to an exceptionally strong start in the 2006 advertising year.
With growth of 10.9 percent in gross advertising sales, German magazines got off to a disproportionately good start to the 2006 advertising year. The figures are based on those published by Nielsen Media Research for the months of January and February. Consumer magazines grew more than twice as strongly as the overall market, which increased by 4.8 percent. The automotive sector in particular,
Finance, tourism, pharmaceuticals and services have their
Advertising expenditure in magazines increased at an above-average rate. All sectors increased their gross advertising revenue: newspapers by 4.4%, TV by 2.3%, radio by 0.6% and specialist magazines by 0.2%.
Finance, tourism, pharmaceuticals and services have their
Advertising expenditure in magazines increased at an above-average rate. All sectors increased their gross advertising revenue: newspapers by 4.4%, TV by 2.3%, radio by 0.6% and specialist magazines by 0.2%.
