Google pays back 90 million dollars to advertisers

Google has now agreed to pay up to 90 million dollars in a lawsuit against search engine giant Google alleging that it concealed the extent of click fraud from advertising customers.

Google has now agreed to pay up to 90 million dollars in a lawsuit against search engine giant Google alleging that it concealed the extent of so-called click fraud from advertisers. The dispute revolves around Google's paid search advertising program, which pays per click. Google had apparently previously concealed from advertisers the extent of clicks from people who have no intention of buying, but are troublemakers or scammers who deliberately abuse the paid search results system. Google is now offering to compensate advertisers for what it considers to be false clicks, according to a statement from the SDA. The compensation will be refunded in the form of vouchers and additional ads on Google.

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