Coca-Cola plays football
On Monday, the beverage company, as the official sponsor of the 2006 World Cup, launched the Switzerland-wide promotion "Let’s play football.".
Coca-Cola launched on Monday as
official sponsor of the 2006 FIFA World Cup the
Switzerland-wide promotion "Let's play football". The aim of the campaign is to,
the young football fans aged between 12 and 19 in advance
of the 2006 World Cup, the soft drinks giant announced. Among the
There are nine-digit codes on the lids of the drinks bottles. They can be
entered via the Internet or via a WAP-enabled cell phone
and lead to a variety of prizes such as World Cup tickets, XBox 360
Core Systems or FIFA games. The multimedia strategy includes
wallpapers, ringtones and music downloads. The promotion
ends with the last World Cup tournament in July. In addition to the two
Online and mobile communication elements are flanked by various
activities at the POP and TV commercials, posters and advertisements supported the campaign.
Coca-Cola will also sponsor the 2008 European Championships in Switzerland and
Austria. As part of the
sports initiative also includes active recreational sports and grassroots football.
Coca-Cola is also currently touring the coveted FIFA World Cup trophy around the world.
the world. Football fans around the globe are to receive the trophy from
can take a close look at them.
official sponsor of the 2006 FIFA World Cup the
Switzerland-wide promotion "Let's play football". The aim of the campaign is to,
the young football fans aged between 12 and 19 in advance
of the 2006 World Cup, the soft drinks giant announced. Among the
There are nine-digit codes on the lids of the drinks bottles. They can be
entered via the Internet or via a WAP-enabled cell phone
and lead to a variety of prizes such as World Cup tickets, XBox 360
Core Systems or FIFA games. The multimedia strategy includes
wallpapers, ringtones and music downloads. The promotion
ends with the last World Cup tournament in July. In addition to the two
Online and mobile communication elements are flanked by various
activities at the POP and TV commercials, posters and advertisements supported the campaign.
Coca-Cola will also sponsor the 2008 European Championships in Switzerland and
Austria. As part of the
sports initiative also includes active recreational sports and grassroots football.
Coca-Cola is also currently touring the coveted FIFA World Cup trophy around the world.
the world. Football fans around the globe are to receive the trophy from
can take a close look at them.
