Sappi launches Print Media Efficiency Award for Switzerland

The manufacturer of coated fine papers
for the advertising and marketing industry Sappi, together with the
Association BSW Leading Swiss Agencies the Sappi Print Media Efficiency
Award for Switzerland. The award for the Swiss
advertisers and advertising agencies, the prize is intended to recognize a campaign
of the past year, the print media for advertising,
direct mail or sales promotion was used most effectively. The
Campaign can be based on print or on a combination of different media
build up. The decisive factor is that the medium of pressure of the advertised
adds value to the brand. With this award, Sappi
advertising professionals and agencies to think about the efficiency of a
integrated marketing communication using print as a
main factor, according to a press release. The
The award will be presented at the Swiss Effie 2006 Award Ceremony in
Zurich on March 23 for the first time. The Sappi Print Media Efficiency
Award for Switzerland runs parallel to the corresponding
pan-European award, which is presented at the annual Euro Effie
Awards in Brussels.