Marti & Partner and Seilerzürich become Marti.Seiler.

Effective April 1, 2010, Marti & Partner and Seilerzürich will merge their operations. The new company will be called Marti.Seiler.

Peter Marti took over Herbert Seiler's shares at the end of January 2010. The founder and owner of Seilerzürich Communications, Herbert Seiler, had been looking for a suitable solution for his life's work for some time and opted for Marti & Partner. Marti & Partner emerged from Marti, Ogilvy & Mather in 1998. The two future partners have known each other both professionally and privately for over 30 years, according to a press release issued on Monday.
Peter Marti will take over the operational management of the newly renamed advertising agency as CEO. The members of the Executive Board are Thomas Krebs, Roland Weiss and Nadine Kündig. Peter Marti, Herbert Seiler, Roland Weiss and Nadine Kündig were elected to the Board of Directors. The merger creates a medium-sized Swiss advertising agency that is one of the few larger advertising agencies in Switzerland to be wholly Swiss-owned.
The focus of the realignment is on brand management using cross-media offline and online advertising. A special Internet marketing department, direct marketing specialists and public relations experts are available. The agency employs around twenty people and manages gross operating revenues of approximately CHF 3.5 million. All employees of both companies will continue to work for the new company Marti.Seiler.

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