Ringier's free evening newspaper is about to be launched

As the Swiss television news magazine "10 vor 10" reported on Friday evening, the project with the working title "Day", a free evening newspaper for commuters, is in the decisive phase. At the moment, questions relating to editing and production are being clarified. "Day" is aimed at a young, urban readership in German-speaking Switzerland. Ringier had previously repeatedly denied rumors and blocked inquiries, but has now let the cat out of the bag. Although Prof. Heinz Bonfadelli from the Institute for Journalism and Media Studies at the University of Zurich does not consider the chances of a second commuter newspaper to be particularly good, Ringier must take action in view of the decline in circulation at Blick. Whether the new free paper will lead to a further decline in Blick circulation remains an open question.