Free newspaper Metro launches in Mexico

The newspaper company Metro International announced a joint venture in Mexico on Monday.

The newspaper company Metro
International announced a joint venture in Mexico on Monday.
In connection with this, a new version of Metro is to be launched in the spring in
Mexico City, according to a press release. For the
The launch of the new paper is underwritten by Publicaciones
Metropolitanas, in which Metro International holds a 35
percent of the shares. A further 35 percent is in the hands of
Immobilaria Torraco, which is also involved in Burger King, Starbuck's and Domino's
Pizza are involved. According to ZenithOptimedia, the volume of the
Mexican advertising market of around 3.7 trillion US dollars.

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