Advertising industry meets at the IAA World Congress

Under the motto "Challenges of Change", the 40th World Congress of the International Advertising Association will take place in Dubai from March 20 to 23. The list of speakers at the anniversary event is impressive: WPP boss Sir Martin Sorrell, Leo Burnett Worldwide Chairman Tom Bernardin, BBDO Worldwide Chairman Allen Rosenshine, OMD Europe CEO Colin Gottlieb, Publicis Group Media Chairman Jack Klues and McCann-Erickson WorldGroup CEO Marcio Moreira will give around 2,000 delegates an understanding of the challenges facing the advertising and marketing business. In addition to the congress, there will be an exhibition on advertising campaigns by public services, which is also open to the public.