Red Bull boss flirts with TV station

Dietrich Mateschitz, head of the Austrian Red Bull Group, is thinking about a television channel. According to new-business.de, a niche channel covering sports, lifestyle and music would be possible. Red Bull is currently analyzing the communications market, but no time frame is known. With events such as the Red Bull Air Race, the company already produces plenty of broadcast material, which is transmitted by over 70 TV stations worldwide.