Lifestyle label from Otto on the rise
Otto, the world's largest mail-order retailer, is launching a line of products in the high-end segment.
The world's largest mail order company Otto is launching a range in the high-price segment. The future "brandneu" range will include brands such as Adidas and Calvin Klein. As Werben und Verkaufen writes, Otto intends to sell the new product range via a catalog - with a print run of 1.2 million copies - and on the Internet. The "brandneu" catalog was designed and implemented by the McCann-Erickson subsidiary McEmotion in Hamburg. It is published twice a year and offers branded clothing as well as information on selected cities and corresponding travel offers.
