"Gschnallt" wakes up seatbelt wearers in Liechtenstein

The Leone Ming agency in Schaan has conceived and designed a campaign for the Commission for Accident Prevention and the Liechtenstein National Police. The aim is to persuade people who don't wear seat belts to buckle up in the car. This is because only 80 percent of Swiss and Liechtenstein residents still wear a seatbelt when driving. Raising awareness of the issue could save up to 60 lives a year in both countries, according to Leone Ming. The campaign will be displayed on buses and large billboards in the form of oversized seat belts with the ambiguous question "buckled up?". Radio spots will use words and sounds to raise awareness of seatbelt wearing.