Y&R Group continues campaign for Axpo
The Y&R Group has continued the campaign for Axpo. Once again, an employee of the energy company plays the lead role.
Since last year, the energy company Axpo has been drawing attention to its climate-friendly electricity production with a new brand campaign. Axpo has commissioned the Y&R Group to continue the campaign. As in the first campaign, an Axpo employee plays the leading role: In the current spot, we see Thomas Steiner playing soccer with his son Joel. An e-mini that stops at a charging station to refuel attracts the father's attention, whereupon his offspring has no trouble scoring a goal. The commercial will run on TV from mid-April and will be accompanied by advertisements and online measures.
> To the spot
> To the spot
