Web2com and Adlink compete for young people

The advertising marketer Web2com is launching a youth pool on April 1. This combines the media websites of Pro7, Radio 105, Cineman, Tillate and 20 Minuten into one advertising pool and, according to MA Comis (WEMP), should achieve a net reach of 48.5 percent among 14 to 34-year-olds in German-speaking Switzerland, according to a press release. Competitor Adlink only launched a similar pool aimed at the same target group at the beginning of March - with three identical websites: Cineman, 20Minuten and Tillate. As Werbewoche reported in its latest issue, the two competitors are accusing each other of customer theft and commission dumping and are arguing about who launched the youth pool first.