WEMF polishes media glossary

WEMF has expanded and updated its glossary for the media sector. The revised version now offers explanations of more than 150 terms such as affinity index, widest user group or trust index. In addition, users can find out which studies are covered by MA Net or MACH Basic. Furthermore, interested parties can find the abbreviations most frequently used in WEMF studies and statistics. The glossary is available in German and French at www.wemf.ch.